Brand and Press

The following is a set of resources and guidelines that will help communicate the IEX brand.

Download logo kit

All uses of IEX's trademarks, logos or other assets are subject to IEX's Marks Usage Agreement.

Referencing IEX

Always write out our company and product names exactly as follows:

IEX

Preferred

The Investors Exchange

Secondary (If needed)

Investors Exchange LLC

Legal Entity (Exchange)

Describing IEX

Who is IEX?

IEX is the stock exchange built for investors and companies.

Boilerplate:

Founded in 2012 and headquartered in New York City, IEX introduced its first trading venue in 2013 and launched as a U.S. stock exchange in 2016. IEX is the stock exchange that believes that every investor has the right to trade on equal and fair terms, on every trade.

Brand Guidelines

Logo

Our standard logo can be used on white and light backgrounds. Monochrome white and black versions should be used in all other cases.

When possible, use our logo over our logotype.

Download logo kit

All uses of IEX's trademarks, logos or other assets are subject to IEX's Marks Usage Agreement.

Standard

Monochrome

 

 

Standard

 

Monochrome

 

Logotype

Our logotype consists of the logo and wordmark. Only use the logotype if"IEX" is not mentioned in the same space or implied through context.

Download logo kit

All uses of IEX's trademarks, logos or other assets are subject to IEX's Marks Usage Agreement.

Standard

Monochrome

 

 

Standard

 

Monochrome

 

Exclusion Zones

Our logo must be surrounded by a good amount of white space.

The minimum amount of white space surrounding the logo is equal to 2/5 of the entire logo’s width.

The minimum amount of white space surrounding the logotype is equal to the width of the logo in the logotype.

Logo misuse

Please use our logo appropriately and use only assets supplied directly by IEX.

  • Never crop, skew, modify, or rotate our logo.
  • Never change our logo's colors.
  • Never use our old logo.
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Color Palette

Our logo consists of two shades of orange, IEX orange and light orange.

We use four main colors in our website and applications.

#FFA200

R255 G162 B0

C0 M36 Y100 K0

P 137C

#FFD26E

R255 G210 B110

C0 M18 Y57 K0

P 134C

#F1F1F1

R241 G241 B241

C0 M0 Y0 K5

 

#FFFFFF

R255 G255 B255

C0 M0 Y0 K0

 

#006FE8

R0 G111 B232

C100 M52 Y0 K9

 

#222222

R34 G34 B34

C0 M0 Y0 K87

 

#FFA200

R255 G162 B0

C0 M36 Y100 K0

P 137C

#F1F1F1

R241 G241 B241

C0 M0 Y0 K5

 

#006FE8

R0 G111 B232

C100 M52 Y0 K9

 

#FFD26E

R255 G210 B110

C0 M18 Y57 K0

P 134C

#FFFFFF

R255 G255 B255

C0 M0 Y0 K0

 

#222222

R34 G34 B34

C0 M0 Y0 K87

 

Press Contact

Marketing & Communications

marcomms@iextrading.com

Request assets

Marks Usage Agreement

IEX grants you a limited license to download and use the logos and word marks (“IEX Marks”) solely for editorial or educational use or for meeting IEX’s attribution requirements. Use of IEX Marks for commercial purposes without the prior written consent of IEX is prohibited. IEX does not permit or consent to any use of IEX Marks in any manner that is likely to cause confusion by implying association with or sponsorship by IEX. Please consult your legal counsel for advice. All materials that use IEX Marks must adhere to IEX’s branding guidelines above.